> ## Documentation Index
> Fetch the complete documentation index at: https://docs.narrative.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Sending Conversion Events to PubMatic

> Create a profile, prepare a dataset, and connect it to deliver conversion events through the PubMatic Conversions API

This guide connects a dataset of conversion events to the PubMatic Conversions API, so PubMatic can attribute conversions to your campaigns.

Delivering conversion events to PubMatic involves three steps: creating a connector profile, preparing your dataset, and adding a connection.

## Prerequisites

Before you begin, check the [PubMatic Conversions API prerequisites](/reference/connectors/pubmatic-conversions-api.md#prerequisites).

## Step 1: Create a connector profile

If you already deliver audiences through the PubMatic Connector, you can reuse your existing profile and skip this step.

**1. Navigate to the connector**

In Narrative, go to **Installed Apps** and select **PubMatic Connector**.

**2. Create a profile**

Create a profile with your PubMatic account details.

## Step 2: Create your dataset

Your dataset must be mapped to the [`pubmatic_conversion_event`](https://app.narrative.io/platform/rosetta-stone/attributes/pubmatic_conversion_event) Rosetta Stone attribute. The recommended approach is to map your source data to this attribute and then materialize it using Data Studio or NQL.

> [!NOTE]
>
> The connector requires your dataset to include `pubmatic_conversion_event` **and** at least one [supported user identifier](/reference/connectors/pubmatic-conversions-api.md#supported-user-identifiers) for user matching. Any dataset that contains the required attributes in the correct schema is eligible for delivery.

See the [attribute schema](/reference/connectors/pubmatic-conversions-api.md#the-pubmatic_conversion_event-attribute) for the full list of event fields, and [Supported user identifiers](/reference/connectors/pubmatic-conversions-api.md#supported-user-identifiers) for the identity attributes your dataset must include.

## Step 3: Add a connection

**1. Open your connector profile**

Navigate to the PubMatic connector profile you created in Step 1.

**2. Add a new connection**

Click **Add Connection** and select **Deliver Conversion Events** as the connection type.

**3. Configure delivery options**

* **Deliver all data** — Toggle on to deliver all data currently in the dataset. If off, only new data written after the connection is created will be delivered.

**4. Connect**

Click **Connect** to activate. Events will begin delivering on the next scheduled run.

***

## Related content

> **[PubMatic Conversions API Connector](/reference/connectors/pubmatic-conversions-api.md)**
>
> Requirements, settings, and reference details


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