> ## Documentation Index
> Fetch the complete documentation index at: https://docs.narrative.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Magnite Connector

> Deliver audience segments to Magnite SSP

The Magnite Connector delivers audience data to Magnite's supply-side platform (SSP), enabling publishers and data providers to make their segments available for programmatic advertising.

## Overview

The connector pushes your audience data to Magnite, where it becomes available for targeting by advertisers buying inventory through Magnite's exchange.

## Requirements

### Account access

* A Magnite account with appropriate permissions
* API credentials from Magnite

### Supported identifiers

Your data must include at least one of these identifier types, mapped to the corresponding Rosetta Stone attribute:

| Identifier Type               | Rosetta Stone Attribute                                                                                       |
| ----------------------------- | ------------------------------------------------------------------------------------------------------------- |
| Apple IDFA                    | [`apple_idfa`](https://app.narrative.io/platform/rosetta-stone/attributes/apple_idfa)                         |
| Android Advertising ID (GAID) | [`android_advertising_id`](https://app.narrative.io/platform/rosetta-stone/attributes/android_advertising_id) |
| IP address                    | [`ip_address`](https://app.narrative.io/platform/rosetta-stone/attributes/ip_address)                         |
| Narrative ID                  | [`narrative_id`](https://app.narrative.io/platform/rosetta-stone/attributes/narrative_id)                     |

The connector also accepts the generic [`mobile_id_unique_identifier`](https://app.narrative.io/platform/rosetta-stone/attributes/mobile_id_unique_identifier) attribute when its `type` resolves to one of the identifiers above.

## Installation

<Steps>
  <Step title="Navigate to the connector">
    In Narrative, go to **Installed Apps** and select **Magnite Connector**.
  </Step>

  <Step title="Configure credentials">
    Enter your Magnite API credentials and account information.
  </Step>

  <Step title="Complete integration">
    Follow the Magnite-specific setup steps to complete the integration.
  </Step>
</Steps>

***

## Related content

<CardGroup cols={2}>
  <Card title="Data Activation Overview" icon="bullseye-arrow" href="/concepts/data-activation/overview">
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  <Card title="Structuring Audiences" icon="sitemap" href="/guides/activation/audience-strategies">
    Organize datasets for delivery
  </Card>
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