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This guide connects a dataset of conversion events to the TikTok Conversions API, so TikTok can attribute conversions to your campaigns. Delivering conversion events to TikTok involves three steps: creating a connector profile, preparing your dataset, and adding a connection.

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Prerequisites

Before you begin, check the TikTok Conversions API prerequisites.

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Step 1: Create a connector profile

If you already deliver audiences through the TikTok Connector, you can reuse your existing profile and skip this step.
1

Navigate to the connector

In Narrative, go to Installed Apps and select TikTok Connector.
2

Authenticate with TikTok

Click Connect and authorize Narrative to access your TikTok for Business account.
3

Select your Ad Account

Choose the advertiser account that owns the Offline Event Set you want to deliver events to.

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Step 2: Create your dataset

Your dataset must be mapped to the tiktok_conversion_event Rosetta Stone attribute. The recommended approach is to map your source data to this attribute and then materialize it using Data Studio or NQL.
The connector requires your dataset to include tiktok_conversion_event and at least one supported user identifier for user matching. Any dataset that contains the required attributes in the correct schema is eligible for delivery.
See the attribute schema for the full list of event fields, and Supported user identifiers for the identity attributes your dataset must include.

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Step 3: Add a connection

1

Open your connector profile

Navigate to the TikTok connector profile you created in Step 1.
2

Add a new connection

Click Add Connection and select Deliver Conversion Events as the connection type.
3

Configure delivery options

  • Deliver all data — Toggle on to deliver all data currently in the dataset. If off, only new data written after the connection is created will be delivered.
4

Connect

Click Connect to activate. Events will begin delivering on the next scheduled run.

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Related content

TikTok Conversions API Connector

Requirements, settings, and reference details