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Week of February 9, 2026
PlatformNew FeatureNQL

Context Selector

Set your execution context across four dimensions with the new context selector in the top navigation. This segmented pill button replaces the previous “Data Plane” dropdown and gives you control over where your queries execute and what data is visible.
  • Switch between data planes to change which objects are visible throughout the platform
  • Choose compute pools to control whether queries use dedicated, shared, or default resources
  • Set database and schema scope for your current session
  • Context is saved per-browser and persists across sessions
  • View documentation →

Quick Wins

OBJECT_REMOVE_NULLS Cross-Platform Support: The OBJECT_REMOVE_NULLS function is now accepted on AWS hosted data planes as a no-op, so NQL queries that use it on Snowflake don’t need to be rewritten for AWS.
Week of February 2, 2026
WorkflowsNQLNew FeatureBug Fix

Workflow Orchestration

Automate multi-step data pipelines that execute in a defined sequence based on task dependencies. Define your workflow once using the Serverless Workflow DSL (YAML format) and let the system handle orchestration—no manual triggering required.
  • Create materialized views, refresh them, and run DML operations in automated sequences
  • Schedule workflows with cron expressions for recurring execution
  • Sequential task execution with fail-fast error handling
  • Three built-in task functions: CreateMaterializedViewIfNotExists, RefreshMaterializedView, ExecuteDml
  • View documentation →
Workflow Orchestration is currently API-only. A UI for creating and managing workflows is coming soon.

FORMAT_TIMESTAMP Function

Format timestamps into custom string representations with the new FORMAT_TIMESTAMP NQL function. Convert timestamp columns to date-only strings, time-only strings, or ISO 8601 formats with or without timezone information.
  • Supports standard date/time format patterns (YYYY, MM, DD, HH24, MI, SS, TZH, TZM)
  • Works across both Snowflake and AWS hosted data planes
  • View documentation →

Quick Wins

File Uploads with Special Characters: You can now upload files with special characters in their names—such as square brackets, spaces, and other non-alphanumeric characters—during dataset creation. Previously, these file names would cause the upload to fail, requiring you to rename files before uploading.
Week of January 19, 2026
Rosetta StoneAIImprovement

Rosetta Stone Normalized Datasets Page

Evaluate and improve your data normalization with full visibility into Rosetta Stone’s AI-powered mapping confidence scores. The new Normalized Datasets view (Rosetta Stone → Normalized Datasets) surfaces how well your datasets map to Rosetta Stone attributes, helping you quickly identify which mappings need attention.
  • View all normalized datasets with color-coded confidence scores (high/medium/low)
  • See mapping type indicators showing AI-generated vs. manual mappings
  • Sort by columns, rows, confidence, or creation date
  • Filter by data plane to focus on specific environments
  • Search datasets by name

Quick Wins

AI-Generated Dataset Descriptions: Click the Rosetta icon next to any dataset description to automatically generate a rich, contextual description. Rosetta AI analyzes your dataset’s schema and sample data to create descriptions that explain what the data is and where it came from—saving you from writing documentation from scratch.Simplified Refresh Schedule Editor: We removed the confusing “Advanced” mode from the refresh schedule editor based on user feedback. Need a custom cron schedule? Just describe it in plain language and Rosetta AI generates the correct cron expression for you.
Week of January 2, 2026
IntegrationsNew Feature

TikTok Audience Connector

Deliver first-party audiences directly to TikTok Ad Accounts within your Business Center through Narrative’s new TikTok Connector.
  • Secure OAuth 2.0 authentication with TikTok Business Center
  • Support for SHA256 hashed emails, phone numbers, and mobile advertising IDs (IDFA/GAID)
  • Create new audiences or update existing TikTok Custom Audiences
  • Distribute audiences across multiple Ad Accounts
  • Available in Audience Studio and My Data → Datasets → Connections tab
Week of December 15, 2025
Audience StudioNew Feature

Audience Studio

Build audiences with immediate feedback on segment size as you work, eliminating guesswork and speeding up audience creation. This streamlined, purpose-built workflow for marketers and ad operations specialists gives you complete visibility into your audience composition in real time. From audience construction through activation platform delivery, Audience Studio makes your workflow a breeze.
Week of December 9, 2025
EnterpriseSecurityNew Feature

Enterprise Single Sign-On (SSO)

Enterprise customers can now access Narrative using their organization’s existing identity provider. SSO integration allows your team to authenticate through your workforce identity system—including Okta, Azure AD, and OneLogin—with support for enforcing SSO-only authentication and just-in-time user provisioning. Centralize access management, strengthen security compliance, and give your team a seamless login experience.
Week of December 2, 2025
Audience StudioNew Feature

My Audiences

My Audiences gives you a central place to organize, find, and manage all your previously built audiences in one view. Quickly filter audiences by relevance to your business, see where each audience is already connected, and understand audience size at a glance—making it easy to reuse and activate your best segments across platforms.