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Week of January 19, 2026

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Rosetta Stone Normalized Datasets Page

Evaluate and improve your data normalization with full visibility into Rosetta Stone’s AI-powered mapping confidence scores. The new Normalized Datasets view (Rosetta Stone → Normalized Datasets) surfaces how well your datasets map to Rosetta Stone attributes, helping you quickly identify which mappings need attention.
  • View all normalized datasets with color-coded confidence scores (high/medium/low)
  • See mapping type indicators showing AI-generated vs. manual mappings
  • Sort by columns, rows, confidence, or creation date
  • Filter by data plane to focus on specific environments
  • Search datasets by name
Learn more →

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Quick Wins

AI-Generated Dataset Descriptions: Click the Rosetta icon next to any dataset description to automatically generate a rich, contextual description. Rosetta AI analyzes your dataset’s schema and sample data to create descriptions that explain what the data is and where it came from—saving you from writing documentation from scratch.Simplified Refresh Schedule Editor: We removed the confusing “Advanced” mode from the refresh schedule editor based on user feedback. Need a custom cron schedule? Just describe it in plain language and Rosetta AI generates the correct cron expression for you.
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Week of January 2, 2026

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TikTok Audience Connector

Deliver first-party audiences directly to TikTok Ad Accounts within your Business Center through Narrative’s new TikTok Connector.
  • Secure OAuth 2.0 authentication with TikTok Business Center
  • Support for SHA256 hashed emails, phone numbers, and mobile advertising IDs (IDFA/GAID)
  • Create new audiences or update existing TikTok Custom Audiences
  • Distribute audiences across multiple Ad Accounts
  • Available in Audience Studio and My Data → Datasets → Connections tab
Learn more →
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Week of December 15, 2025

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Audience Studio

Build audiences with immediate feedback on segment size as you work, eliminating guesswork and speeding up audience creation. This streamlined, purpose-built workflow for marketers and ad operations specialists gives you complete visibility into your audience composition in real time. From audience construction through activation platform delivery, Audience Studio makes your workflow a breeze.
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Week of December 9, 2025

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Enterprise Single Sign-On (SSO)

Enterprise customers can now access Narrative using their organization’s existing identity provider. SSO integration allows your team to authenticate through your workforce identity system—including Okta, Azure AD, and OneLogin—with support for enforcing SSO-only authentication and just-in-time user provisioning. Centralize access management, strengthen security compliance, and give your team a seamless login experience.Learn more →
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Week of December 2, 2025

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My Audiences

My Audiences gives you a central place to organize, find, and manage all your previously built audiences in one view. Quickly filter audiences by relevance to your business, see where each audience is already connected, and understand audience size at a glance—making it easy to reuse and activate your best segments across platforms.Learn more →