Overview
The connector pushes your audience data to Yahoo DSP, where it becomes available for targeting in your programmatic ad campaigns across Yahoo’s network.Requirements
Account access
- A Yahoo DSP account
- API credentials from your Yahoo DSP account
Supported identifiers
Your data must include at least one of these identifier types, mapped to the corresponding Rosetta Stone attribute:
The connector also accepts the generic
unique_id, mobile_id_unique_identifier, and partner_match_ids attributes when their type resolves to one of the identifiers above.
Hashed identifiers must use SHA256. See Hashing PII for Upload for formatting requirements.
Installation
1
Navigate to the connector
In Narrative, go to Installed Apps and select Yahoo DSP Connector.
2
Configure credentials
Enter your Yahoo DSP API credentials.
3
Select your account
Choose the account where audiences will be created.
Audience membership duration
Membership duration is how long a delivered identifier remains active in the destination audience before the destination platform expires it. It is distinct from the dataset’s retention policy (which governs data stored in Narrative) and the interface’s refresh window (which governs how stale the source dataset may get).
Because the expiration is stamped on each delivered record, every delivery renews the clock: an identifier expires the configured duration after the last delivery that included it. To keep members from lapsing between deliveries, the connection’s refresh cadence should be shorter than the configured duration.
Opt-outs
Yahoo DSP supports opt-out processing. When users opt out through your data subject request workflow, those opt-outs can be propagated to Yahoo DSP.Related content
Yahoo Conversions API Connector
Send conversion events to Yahoo DSP for ad attribution
Data Activation Overview
Understand how connectors deliver data
Managing DSRs
Handle opt-out requests