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The Yahoo DSP Connector delivers audience data to Yahoo’s demand-side platform, enabling you to activate your segments for programmatic advertising campaigns.

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Overview

The connector pushes your audience data to Yahoo DSP, where it becomes available for targeting in your programmatic ad campaigns across Yahoo’s network.

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Requirements

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Account access

  • A Yahoo DSP account
  • API credentials from your Yahoo DSP account

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Supported identifiers

Identifier TypeRosetta Stone Attribute
SHA256 hashed emailunique_id.hashed_email.sha256
Mobile advertising ID (MAID)unique_id.maid
Email identifiers must be hashed with SHA256. See Hashing PII for Upload for formatting requirements.

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Installation

1

Navigate to the connector

In Narrative, go to Installed Apps and select Yahoo DSP Connector.
2

Configure credentials

Enter your Yahoo DSP API credentials.
3

Select your account

Choose the account where audiences will be created.

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Opt-outs

Yahoo DSP supports opt-out processing. When users opt out through your data subject request workflow, those opt-outs can be propagated to Yahoo DSP.

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Related content

Data Activation Overview

Understand how connectors deliver data

Managing DSRs

Handle opt-out requests