Overview
The connector pushes your audience data to Yahoo DSP, where it becomes available for targeting in your programmatic ad campaigns across Yahoo’s network.Requirements
Account access
- A Yahoo DSP account
- API credentials from your Yahoo DSP account
Supported identifiers
Your data must include at least one of these identifier types, mapped to the corresponding Rosetta Stone attribute:
The connector also accepts the generic
unique_id, mobile_id_unique_identifier, and partner_match_ids attributes when their type resolves to one of the identifiers above.
Hashed identifiers must use SHA256. See Hashing PII for Upload for formatting requirements.
Installation
1
Navigate to the connector
In Narrative, go to Installed Apps and select Yahoo DSP Connector.
2
Configure credentials
Enter your Yahoo DSP API credentials.
3
Select your account
Choose the account where audiences will be created.
Opt-outs
Yahoo DSP supports opt-out processing. When users opt out through your data subject request workflow, those opt-outs can be propagated to Yahoo DSP.Related content
Data Activation Overview
Understand how connectors deliver data
Managing DSRs
Handle opt-out requests