Hashing PII for Upload

All personally identifiable information (PII) uploaded to Narrative must be pseudonymized using cryptographic hash functions. This guide walks you through formatting and hashing email addresses and phone numbers before uploading them to the platform.

To understand why Narrative requires hashed identifiers rather than raw PII, see Data Pseudonymization.

Prerequisites

Before you begin, ensure you have:

Your ID list saved as a single-column CSV file
Access to one of the following: Google Sheets, a command line terminal, or the Touchless PII Hasher app

Choose your method

Method	Best for	Requirements
Touchless PII Hasher	Quick, one-off hashing	Web browser only
Google Sheets	Small lists (under 10,000 rows)	Google account
Command line	Large lists, automation	Terminal access

Hashing email addresses

Pre-formatting requirements

Hash functions are case-sensitive and whitespace-sensitive. Before hashing, you must normalize your email addresses:

Rule	Example	Result
Lowercase all text	`[email protected]`	`[email protected]`
Remove leading/trailing whitespace	`[email protected]`	`[email protected]`
Remove `+` aliases and everything after	`[email protected]`	`[email protected]`
Remove extra periods in username	`[email protected]`	`[email protected]`

Skipping pre-formatting will result in different hash values, preventing matches with other datasets. A single extra space or uppercase letter produces a completely different hash.

Supported hash algorithms

Narrative supports three hash algorithms. For maximum correspondence with other datasets, we recommend generating all three:

Algorithm	Output length	Example hash of `[email protected]`
MD5	32 characters	`29a1df4646cb3417c19994a59a3e022a`
SHA-1	40 characters	`e1e8d3e4a336d4f9dc63b70a534ff10834471556`
SHA-256	64 characters	`06a240d11cc201676da976f7b49341181fd180da37cbe40a77432c0a366c80c3`

Method 1: Touchless PII Hasher (fastest)

The Touchless PII Hasher is a free web app that handles formatting and hashing automatically. Your data never leaves your browser.

Open the app

Navigate to narrative.io/touchless-pii-hasher.

Upload your file

Drag and drop your CSV file or click to browse.

Download the results

The app automatically formats and hashes your data. Download the resulting file.

Method 2: Google Sheets (small lists)

For lists under 10,000 rows, use Narrative’s Hashing Functions spreadsheet which automatically handles pre-formatting and all three hash algorithms.

Make a copy of the template

Open the Hashing Functions spreadsheet and click Make a copy when prompted.

Paste your email list

Copy your list of emails and paste them starting in cell A4.

Wait for processing

The spreadsheet may take a few minutes to compute, depending on list size.

Download the results

Navigate to the tab titled DOWNLOAD_THIS_SHEET_AS_.CSV_FILE. Go to File > Download > Comma-separated values (.csv, current sheet).

Method 3: Command line (large lists)

For large lists or automation, use the command line. Narrative provides a hashing script, or you can use standard Unix tools.

Mac/Linux
Windows (PowerShell)

Option A: Use Narrative’s hashing script

Download the script

Download hashingFunction.py and save it to your ~/bin directory.

Make it executable

chmod +x ~/bin/hashingFunction.py

Run the script

~/bin/hashingFunction.py < input.csv > output.csv

Option B: Use standard Unix toolsFor a quick one-liner that handles pre-formatting and generates SHA-256 hashes:

cat emails.csv | tr '[:upper:]' '[:lower:]' | sed 's/+[^@]*//g' | \
  while read email; do echo -n "$email" | shasum -a 256 | cut -d' ' -f1; done > hashed.csv

To generate all three hash formats:

cat emails.csv | tr '[:upper:]' '[:lower:]' | sed 's/+[^@]*//g' | \
  while read email; do
    echo "$(echo -n "$email" | md5),$(echo -n "$email" | shasum -a 1 | cut -d' ' -f1),$(echo -n "$email" | shasum -a 256 | cut -d' ' -f1)"
  done > hashed.csv

Use PowerShell to hash your email list:

Get-Content emails.csv | ForEach-Object {
    $email = $_.Trim().ToLower() -replace '\+[^@]*', ''
    $bytes = [System.Text.Encoding]::UTF8.GetBytes($email)

    $md5 = [System.Security.Cryptography.MD5]::Create()
    $sha1 = [System.Security.Cryptography.SHA1]::Create()
    $sha256 = [System.Security.Cryptography.SHA256]::Create()

    $md5Hash = [BitConverter]::ToString($md5.ComputeHash($bytes)) -replace '-', ''
    $sha1Hash = [BitConverter]::ToString($sha1.ComputeHash($bytes)) -replace '-', ''
    $sha256Hash = [BitConverter]::ToString($sha256.ComputeHash($bytes)) -replace '-', ''

    "$sha256Hash,$md5Hash,$sha1Hash".ToLower()
} | Out-File -Encoding UTF8 hashed.csv

Never direct output to the same file as input. This will delete your data:

# DO NOT DO THIS
hashingFunction.py < emails.csv > emails.csv  # Data will be lost!

Hashing phone numbers

Phone numbers follow a similar process, but with different pre-formatting rules.

Pre-formatting requirements

Rule	Example	Result
Remove all non-numeric characters	`+1 (555) 123-4567`	`15551234567`
Include country code	`555-123-4567` (US)	`15551234567`
Remove leading zeros (except country code)	`0555-123-4567`	`15551234567`

Using Google Sheets for phone numbers

Use Narrative’s Phone Hashing Functions spreadsheet which automatically strips non-numeric characters before hashing. Follow the same steps as email hashing above.

Using command line for phone numbers

Mac/Linux
Windows (PowerShell)

cat phones.csv | tr -cd '0-9\n' | \
  while read phone; do
    echo "$(echo -n "$phone" | md5),$(echo -n "$phone" | shasum -a 1 | cut -d' ' -f1),$(echo -n "$phone" | shasum -a 256 | cut -d' ' -f1)"
  done > hashed_phones.csv

Get-Content phones.csv | ForEach-Object {
    $phone = $_ -replace '[^0-9]', ''
    $bytes = [System.Text.Encoding]::UTF8.GetBytes($phone)

    $md5 = [System.Security.Cryptography.MD5]::Create()
    $sha1 = [System.Security.Cryptography.SHA1]::Create()
    $sha256 = [System.Security.Cryptography.SHA256]::Create()

    $md5Hash = [BitConverter]::ToString($md5.ComputeHash($bytes)) -replace '-', ''
    $sha1Hash = [BitConverter]::ToString($sha1.ComputeHash($bytes)) -replace '-', ''
    $sha256Hash = [BitConverter]::ToString($sha256.ComputeHash($bytes)) -replace '-', ''

    "$sha256Hash,$md5Hash,$sha1Hash".ToLower()
} | Out-File -Encoding UTF8 hashed_phones.csv

Verify your output

Before uploading, verify your hashing is correct using this test data: Test email: [email protected]

Algorithm	Expected hash
SHA-256	`06a240d11cc201676da976f7b49341181fd180da37cbe40a77432c0a366c80c3`
MD5	`29a1df4646cb3417c19994a59a3e022a`
SHA-1	`e1e8d3e4a336d4f9dc63b70a534ff10834471556`

If your hashes match, your implementation is correct.

Uploading your hashed list

Once your list is hashed:

Ensure your file is in CSV format
Navigate to your dataset in Narrative
Upload the hashed file

Troubleshooting

Issue	Cause	Solution
Hashes don’t match expected values	Pre-formatting not applied	Verify lowercase, whitespace removal, and alias stripping
Google Sheets is slow or unresponsive	List too large	Use command line method for lists over 10,000 rows
Different hashes for same email	Inconsistent formatting	Ensure all emails go through the same pre-formatting pipeline
Command not found (Mac/Linux)	Script not in PATH	Use full path to script or add `~/bin` to PATH
PowerShell security error	Execution policy	Run `Set-ExecutionPolicy -Scope CurrentUser RemoteSigned`

Data Pseudonymization

Understand why Narrative requires hashed identifiers

Touchless PII Hasher

Free web app for quick, secure hashing

Security Model

Learn how Narrative protects your data

Overview

Platform

Data Ingestion

Data Planes

Querying with NQL

Data Collaboration

Identity Resolution

Data Activation

Audience Studio

Connectors

Compliance

Rosetta Stone

Account Settings

Workflows

Webhooks

Data Collaboration MCP Server

Tools

SDKs

Prerequisites

Choose your method

Hashing email addresses

Pre-formatting requirements

Supported hash algorithms

Method 1: Touchless PII Hasher (fastest)

Method 2: Google Sheets (small lists)

Method 3: Command line (large lists)

Hashing phone numbers

Pre-formatting requirements

Using Google Sheets for phone numbers

Using command line for phone numbers

Verify your output

Uploading your hashed list

Troubleshooting

Data Pseudonymization

Touchless PII Hasher

Security Model

​Prerequisites

​Choose your method

​Hashing email addresses

​Pre-formatting requirements

​Supported hash algorithms

​Method 1: Touchless PII Hasher (fastest)

​Method 2: Google Sheets (small lists)

​Method 3: Command line (large lists)

​Hashing phone numbers

​Pre-formatting requirements

​Using Google Sheets for phone numbers

​Using command line for phone numbers

​Verify your output

​Uploading your hashed list

​Troubleshooting

​Related content

Data Pseudonymization

Touchless PII Hasher

Security Model

Prerequisites

Choose your method

Hashing email addresses

Pre-formatting requirements

Supported hash algorithms

Method 1: Touchless PII Hasher (fastest)

Method 2: Google Sheets (small lists)

Method 3: Command line (large lists)

Hashing phone numbers

Pre-formatting requirements

Using Google Sheets for phone numbers

Using command line for phone numbers

Verify your output

Uploading your hashed list

Troubleshooting

Related content