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When you receive a data subject request (DSR) from an individual exercising their privacy rights, you must ensure that request is honored across all systems where their data exists—including any data you’ve shared with partners through Narrative. This guide shows you how to submit DSRs to the platform so that opted-out identifiers are automatically excluded from queries and propagated to downstream data collaborators.
For background on GDPR data subject rights and CCPA consumer rights, see GDPR and CCPA.

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Prerequisites

Before you begin, ensure you have:
  • A dataset uploaded to Narrative
  • The identifier(s) from the DSR (hashed email, MAID, cookie, or other unique identifier)
  • Understanding of the request type (opt-out or data erasure)

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How DSR management works

When you submit a DSR to Narrative, the platform takes two automatic actions:
  1. Blocks future transactions: The identifier is anti-joined from all NQL queries in your account, preventing the data subject’s information from being queried, returned, or filtered on by any party.
  2. Propagates to data buyers: If you’ve previously shared data containing this identifier with other organizations, Narrative notifies those buyers so they can comply with the request wherever they’ve already received the data.
As a data owner, regulatory frameworks like CCPA and GDPR hold you responsible for complying with privacy requests. Narrative’s DSR management helps you fulfill your obligations to both the data subject and your downstream data collaborators.

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Submitting a DSR

To register a privacy request with Narrative, create a dataset containing the opted-out identifiers and map it to the Data Privacy Request Identifier Rosetta Stone attribute.

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Step 1: Prepare your DSR data

Create a dataset with two fields: Example CSV:

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Step 2: Upload and create the dataset

1

Navigate to Datasets

In the Narrative UI, go to Datasets and click Create Dataset.
2

Upload your DSR file

Upload the CSV file containing your privacy request identifiers.
3

Define the schema

Map your columns to appropriate data types:
  • identifier: String
  • request_type: String (enum: opt_out, data_erasure)
4

Save and activate

Save the dataset and ensure it’s activated.

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Step 3: Map to the Data Privacy Request Identifier attribute

The critical step is mapping your dataset to the Data Privacy Request Identifier Rosetta Stone attribute. This mapping tells the platform that identifiers in this dataset represent privacy requests that should be excluded from queries.
1

Open the Rosetta Stone tab

Navigate to your DSR dataset and click the Rosetta Stone tab.
2

Create a mapping

Click Add Mapping and select the identifier column.
3

Select the target attribute

Search for and select Data Privacy Request Identifier (attribute ID 232).
4

Save the mapping

Click Create to activate the mapping.
The mapping to the Data Privacy Request Identifier attribute is what triggers the privacy enforcement. Without this mapping, your DSR dataset will be treated as regular data.
Once mapped, the platform automatically:
  • Anti-joins these identifiers from all NQL queries in your account
  • Propagates the requests to any organization that has previously purchased data containing these identifiers from you

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Setting a retention policy

For optimal data management and compliance, set a 30-day retention policy on datasets containing DSR identifiers. This approach:
  • Promotes timely data deletion
  • Aligns with many privacy regulation timelines (GDPR requires response within one month; CCPA within 45 days)
  • Prevents indefinite accumulation of DSR records
Always tailor your retention policy to the specific regulations of your jurisdiction. Consult your legal team for guidance on appropriate retention periods.

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For data buyers

If you subscribe to data containing user identifiers from other organizations, Narrative automatically subscribes you to receive relevant DSRs from those suppliers.

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Where to find DSRs

Privacy requests passed to you appear in My Data under Purchased Data. These requests include:
  • The identifier that was opted out or requested for deletion
  • The request type (opt_out or data_erasure)
  • The supplier who originated the request

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Your compliance responsibility

When you receive a DSR from a supplier:
  1. Review the request: Identify the identifier and request type
  2. Locate the data: Find any records in your systems that match the identifier
  3. Take appropriate action:
    • For opt_out: Remove the identifier from marketing communications and targeted advertising
    • For data_erasure: Delete all personal data associated with the identifier
  4. Document compliance: Maintain records of your response for audit purposes
You are responsible for complying with DSRs in systems where you have already exfiltrated data from Narrative. The platform blocks future queries, but you must handle data that has already been exported.

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Request types

Narrative supports two types of privacy requests: Both request types result in the identifier being excluded from future queries. The distinction helps you and your data collaborators take the appropriate compliance action.

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Troubleshooting

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Related content

GDPR

Understand GDPR data subject rights

CCPA

Understand CCPA consumer rights

Mapping Schemas

Learn how to create Rosetta Stone mappings

Data Pseudonymization

Privacy-preserving data collaboration techniques