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An opt-out connection links a dataset of opted-out users to a connector, and the connector removes every identifier in that dataset from the audiences it delivers. This guide creates one for Google DV360, PubMatic, Reddit, Snapchat, or TikTok. How far a removal reaches differs by connector. Each connector’s reference page describes it under Opt-outs.

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Prerequisites

Before you begin, you need:
  • The connector installed, with a profile that meets the requirement in the table below. Each connector’s setup guide is in the Connectors tab.
  • A dataset of opted-out users that carries the columns the connector’s picker looks for.
No picker offers a dataset that is already connected as an opt-out source. For Google DV360, that check applies to the selected profile.

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Connect the dataset

1

Open the Opt Out Configuration tab

In Installed Apps, open the connector and select the Opt Out Configuration tab. The tab lists the datasets currently feeding opt-outs.
2

Choose a profile (Google DV360 only)

When you have more than one DV360 profile, pick the one whose opt-outs you want to see or add to. With a single profile it is selected for you.
3

Connect a dataset

Click Connect opt out dataset (Connect a dataset on Snapchat) and pick the dataset.
4

Select a profile (Snapchat only)

Choose one of your enabled Snapchat profiles. Snapchat uses the profile for bookkeeping only, so it doesn’t limit which audiences receive the opt-outs.
5

Confirm the opt-out

A confirmation names the dataset you picked and the connector it applies to. Connecting it opts every identifier in the dataset out of that connector and cannot be undone, so check the name before you click Accept.

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Related content

Managing Data Subject Requests

Handle opt-out requests

Connectors

Every connector Narrative supports