Overview
The connector pushes your audience data to Reddit as customer-list Custom Audiences. You can create a new audience, deliver into an existing one, or propagate opt-outs that remove users from every Reddit audience you deliver to.Requirements
Account access
- A Reddit Ads account
- A Reddit account with access to the business and ad account where audiences will be created (the OAuth grant requires the
adsreadandadseditscopes)
Supported identifiers
Your data must include at least one of these identifier types, mapped to the corresponding Rosetta Stone attribute:
The connector also accepts the generic
mobile_id_unique_identifier attribute when its type resolves to one of the identifiers above.
Hashed identifiers must use SHA256 — hashed emails with SHA-1 or MD5 hashes are skipped during delivery. See Hashing PII for Upload for formatting requirements.
Installation
1
Navigate to the connector
In Narrative, go to Installed Apps and select Reddit Connector.
2
Create a profile
Provide a Profile name and an optional description.
3
Authorize with Reddit
Open the authorization link while logged into the Reddit account that owns the ad account, and click Allow. The grant covers every business and ad account that Reddit account can reach.
4
Review ad accounts
Open the profile to view the ad accounts discovered for the authorized account. Refresh the list if new ad accounts have been added on the Reddit side.
Delivering audiences
When connecting a dataset to the Reddit Connector, you choose how the audience is created:New audience
Creates a new customer-list Custom Audience in your Reddit ad account.Existing audience
Delivers into a Custom Audience that already exists in Reddit.Opt-outs
Connect a dataset of opted-out users to the opt-out interface. Their identifiers are removed from every Reddit Custom Audience your account delivers to; the interface itself names no audience.Reddit does not report match counts back — delivered counts reflect the identifiers submitted to Reddit, not the number Reddit matched.
Audience membership duration
Membership duration is how long a delivered identifier remains active in the destination audience before the destination platform expires it. It is distinct from the dataset’s retention policy (which governs data stored in Narrative) and the interface’s refresh window (which governs how stale the source dataset may get).
The connector does not set an expiration on delivered identifiers — Reddit’s customer list API has no membership duration parameter.
Related content
Data Activation Overview
Understand how connectors deliver data
Hashing PII
Prepare identifiers for Reddit
Structuring Audiences
Organize datasets for delivery
Schema Incompatibility Errors
Resolve errors when a dataset schema doesn’t match a connector