Overview
The connector pushes your audience data to Snapchat, where it becomes available as a Custom Audience in Snapchat Ads Manager. You can connect multiple Snapchat profiles — each scoped to a Snapchat Business organization — and view the ad accounts available under each connected profile.Requirements
Account access
- A Snapchat Business account
- Access to Snapchat Ads Manager
- Your Snapchat organization ID (a UUID from Snapchat Business Manager → Business Details)
- Appropriate permissions to create Custom Audiences
Supported identifiers
Your data must include at least one of these identifier types, mapped to the corresponding Rosetta Stone attribute:
The connector also accepts the generic
mobile_id_unique_identifier attribute when its type resolves to one of the identifiers above.
Hashed identifiers must use SHA256. See Hashing PII for Upload for formatting requirements.
Installation
1
Navigate to the connector
In Narrative, go to Installed Apps and select Snapchat Connector.
2
Create a profile
In the Profiles tab, click New Profile and provide:
- Profile name — a unique name to identify this configuration
- Description (optional) — a note describing the profile’s purpose
- Organization ID — the UUID of the Snapchat Business organization this profile represents
3
Authorize with Snapchat
After the profile is created, click Connect to Snapchat and complete Snapchat’s OAuth flow. Narrative polls for authorization and marks the profile as Connected once a valid token is issued.
4
Review ad accounts
Open the profile to view the ad accounts Snapchat returned for the authorized organization. Click Refresh to re-fetch ad accounts from Snapchat if new ones have been added.
Managing profiles
Each profile is tied to a single Snapchat organization and its own OAuth token:- Connected — the profile has a valid Snapchat OAuth token and is ready to receive deliveries.
- Refresh advertisers — re-seeds the profile’s ad accounts from Snapchat, useful when accounts change on the Snapchat side.
- Archive — removes the profile from the list. Archived profiles can no longer be used for deliveries.
If Snapchat returns an error while loading or refreshing ad accounts, the profile page displays the error message returned by Snapchat instead of failing silently.
Related content
Data Activation Overview
Understand how connectors deliver data
Hashing PII
Prepare identifiers for delivery
Structuring Audiences
Organize datasets for delivery
Schema Incompatibility Errors
Resolve errors when a dataset schema doesn’t match a connector