Overview
The connector enables seamless audience data delivery to DV360, allowing you to activate your segments for targeting across Google’s programmatic ecosystem.Requirements
Account access
- A Google Display & Video 360 Partner Account
- Appropriate permissions to create audiences
- Your DV360 partner or advertiser linked to Narrative I/O as an external data partner. See Link your DV360 account.
Supported identifiers
Your data must include at least one of these identifier types, mapped to the corresponding Rosetta Stone attribute:
The connector also accepts the generic
unique_id attribute when its type resolves to one of the identifiers above.
For name-based matching, person_name and iso_3166_1_country are required together. This connector does not accept phone numbers.
Hashed identifiers must use SHA256. See Hashing PII for Upload for formatting requirements.
Installation
In Narrative, go to Installed Apps and select Google DV360 Connector. Before you create a profile, link your DV360 account to Narrative I/O.Link your DV360 account
You link your DV360 partner or advertiser to Narrative I/O once, in DV360. After that you can create profiles and deliver audiences without further setup.1
Open Linked accounts
In DV360, go to your partner or advertiser and open Partner/Advertiser Settings → Linked accounts.
2
Start a new link
Click Link new account → External data partner.
3
Choose Narrative I/O
Choose Narrative I/O from the dropdown, then click Link.
4
Accept the terms
Check the box agreeing on behalf of your company, then click Create link.
Creating your profile
After installation, configure your delivery profile to specify how audiences should be created in DV360.Audience membership duration
Membership duration is how long a delivered identifier remains active in the destination audience before the destination platform expires it. It is distinct from the dataset’s retention policy (which governs data stored in Narrative) and the interface’s refresh window (which governs how stale the source dataset may get).
The duration is fixed when the audience is created and the connector never updates it afterward. Connections that deliver to an existing DV360 audience have no duration setting — the audience keeps its current duration. A value outside the valid range falls back to the default (no expiration) rather than producing an error.
Unlike the Google Ads connector, which defaults to its 540-day maximum, this connector defaults to no expiration.
Opt-outs
The Opt Out Configuration tab on the connector page connects a dataset of opted-out users to DV360. Identifiers in the dataset are removed from every Customer Match audience the connection’s profile delivers to. Opt-outs are scoped to a profile, because one profile is one DV360 account: a removal reaches only the audiences under the profile the connection was created on. The tab lists the connections for one profile at a time.1
Open the Opt Out Configuration tab
In Installed Apps, open Google DV360 Connector and select the Opt Out Configuration tab.
2
Choose a profile
When you have more than one profile, pick the one whose opt-outs you want to see or add to. With a single profile it is selected for you.
3
Connect a dataset
Click Connect opt out dataset. The picker offers datasets that carry at least one identifier column Customer Match reads — or a complete postal address, which Google only matches when the name, country, and address all arrive together — and that aren’t already wired up as an opt-out source for the selected profile.
4
Confirm the opt-out
A confirmation names the dataset you picked and the connector it applies to. Connecting it opts every identifier in the dataset out of DV360 and cannot be undone, so check the name before you click Accept.
You need at least one profile before you can create an opt-out connection.
Related content
Delivering Customer Match audiences via the API
Deliver to a new or existing audience with an API key
Data Activation Overview
Understand how connectors deliver data
Hashing PII
Prepare identifiers for DV360