Overview
The connector enables seamless audience data delivery to DV360, allowing you to activate your segments for targeting across Google’s programmatic ecosystem.Requirements
Account access
- A Google Display & Video 360 Partner Account
- Appropriate permissions to create audiences
Supported identifiers
Your data must include at least one of these identifier types, mapped to the corresponding Rosetta Stone attribute:
The connector also accepts the generic
unique_id attribute when its type resolves to one of the identifiers above.
For name-based matching, person_name and iso_3166_1_country are required together. This connector does not accept phone numbers.
Hashed identifiers must use SHA256. See Hashing PII for Upload for formatting requirements.
Installation
1
Navigate to the connector
In Narrative, go to Installed Apps and select Google DV360 Connector.
2
Authenticate with Google
Click Connect and authorize Narrative to access your DV360 account.
3
Select your Partner Account
Choose the Partner Account where audiences will be created.
Creating your profile
After installation, configure your delivery profile to specify how audiences should be created in DV360.Related content
Data Activation Overview
Understand how connectors deliver data
Hashing PII
Prepare identifiers for DV360