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The Google DV360 Connector delivers audience data directly to your Google Display & Video 360 Partner Account for programmatic display and video advertising.

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Overview

The connector enables seamless audience data delivery to DV360, allowing you to activate your segments for targeting across Google’s programmatic ecosystem.

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Requirements

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Account access

  • A Google Display & Video 360 Partner Account
  • Appropriate permissions to create audiences

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Supported identifiers

Google DV360 accepts multiple identifier types. Your data must include at least one of the following:
Identifier TypeRosetta Stone Attribute
SHA256 hashed emailunique_id.hashed_email.sha256
SHA256 hashed phoneunique_id.hashed_phone.sha256
Hashed name + zip + countryMultiple attributes required
For the name-based matching option, you need:
  • SHA256 hashed first name
  • SHA256 hashed last name
  • Zip code
  • Country code
All identifiers must be hashed with SHA256. See Hashing PII for Upload for formatting requirements.

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Installation

1

Navigate to the connector

In Narrative, go to Installed Apps and select Google DV360 Connector.
2

Authenticate with Google

Click Connect and authorize Narrative to access your DV360 account.
3

Select your Partner Account

Choose the Partner Account where audiences will be created.

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Creating your profile

After installation, configure your delivery profile to specify how audiences should be created in DV360.

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Related content

Data Activation Overview

Understand how connectors deliver data

Hashing PII

Prepare identifiers for DV360