Overview
The connector pushes your audience data to TikTok, where it becomes available as a Custom Audience for targeting in your TikTok ad campaigns.Requirements
Account access
- A TikTok for Business account
- Access to TikTok Ads Manager
- Appropriate permissions to create Custom Audiences
Supported identifiers
Your data must include at least one of these identifier types, mapped to the corresponding Rosetta Stone attribute:
The connector also accepts the generic
unique_id and mobile_id_unique_identifier attributes when their type resolves to one of the identifiers above.
Hashed identifiers must use SHA256. See Hashing PII for Upload for formatting requirements.
Installation
1
Navigate to the connector
In Narrative, go to Installed Apps and select TikTok Connector.
2
Authenticate with TikTok
Click Connect and authorize Narrative to access your TikTok for Business account.
3
Select your Ad Account
Choose the Ad Account where audiences will be created.
Related content
Data Activation Overview
Understand how connectors deliver data
Hashing PII
Prepare identifiers for TikTok