Overview
The connector pushes your audience data to TikTok, where it becomes available as a Custom Audience for targeting in your TikTok ad campaigns.Requirements
Account access
- A TikTok for Business account
- Access to TikTok Ads Manager
- Appropriate permissions to create Custom Audiences
Supported identifiers
| Identifier Type | Rosetta Stone Attribute |
|---|---|
| SHA256 hashed email | unique_id.hashed_email.sha256 |
| SHA256 hashed phone | unique_id.hashed_phone.sha256 |
| Mobile advertising ID (MAID) | unique_id.maid |
All PII identifiers must be hashed with SHA256. See Hashing PII for Upload for formatting requirements.
Installation
Authenticate with TikTok
Click Connect and authorize Narrative to access your TikTok for Business account.