Overview
The connector pushes your audience data to Magnite, where it becomes available for targeting by advertisers buying inventory through Magnite’s exchange.Requirements
Account access
- A Magnite account with appropriate permissions
- API credentials from Magnite
Supported identifiers
Your data must include at least one of these identifier types, mapped to the corresponding Rosetta Stone attribute:
The connector also accepts the generic
mobile_id_unique_identifier attribute when its type resolves to one of the identifiers above.
Installation
1
Navigate to the connector
In Narrative, go to Installed Apps and select Magnite Connector.
2
Configure credentials
Enter your Magnite API credentials and account information.
3
Complete integration
Follow the Magnite-specific setup steps to complete the integration.
Audience membership duration
Membership duration is how long a delivered identifier remains active in the destination audience before the destination platform expires it. It is distinct from the dataset’s retention policy (which governs data stored in Narrative) and the interface’s refresh window (which governs how stale the source dataset may get).
The connector does not set an expiration on delivered identifiers. Any expiration of segment membership is managed by Magnite.
Related content
Data Activation Overview
Understand how connectors deliver data
Structuring Audiences
Organize datasets for delivery