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The Magnite Connector delivers audience data to Magnite’s supply-side platform (SSP), enabling publishers and data providers to make their segments available for programmatic advertising.

Overview

The connector pushes your audience data to Magnite, where it becomes available for targeting by advertisers buying inventory through Magnite’s exchange.

Requirements

Account access

  • A Magnite account with appropriate permissions
  • API credentials from Magnite

Supported identifiers

Your data must include at least one of these identifier types, mapped to the corresponding Rosetta Stone attribute: The connector also accepts the generic mobile_id_unique_identifier attribute when its type resolves to one of the identifiers above.

Installation

1

Navigate to the connector

In Narrative, go to Installed Apps and select Magnite Connector.
2

Configure credentials

Enter your Magnite API credentials and account information.
3

Complete integration

Follow the Magnite-specific setup steps to complete the integration.

Data Activation Overview

Understand how connectors deliver data

Structuring Audiences

Organize datasets for delivery