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The Magnite Connector delivers audience data to Magnite’s supply-side platform (SSP), enabling publishers and data providers to make their segments available for programmatic advertising.

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Overview

The connector pushes your audience data to Magnite, where it becomes available for targeting by advertisers buying inventory through Magnite’s exchange.

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Requirements

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Account access

  • A Magnite account with appropriate permissions
  • API credentials from Magnite

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Supported identifiers

Refer to Magnite’s documentation for the specific identifier types supported for your integration.

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Installation

1

Navigate to the connector

In Narrative, go to Installed Apps and select Magnite Connector.
2

Configure credentials

Enter your Magnite API credentials and account information.
3

Complete integration

Follow the Magnite-specific setup steps to complete the integration.

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Related content

Data Activation Overview

Understand how connectors deliver data

Structuring Audiences

Organize datasets for delivery