Overview
The Trade Desk Connector supports two delivery modes:- First-party (1P): Share your data with your own advertiser account or with specific advertisers who have provided their credentials
- Third-party (3P): Sell data through TTD’s marketplace to any advertiser
Requirements
Credentials
| Credential | Description | How to obtain |
|---|---|---|
| Brand ID | Identifies your organization in TTD | Request from your TTD account representative or Narrative relationship manager |
| Advertiser ID | Required for 1P delivery | Provided by the advertiser |
| Secret Key | Required for 1P delivery | Provided by the advertiser |
Supported identifiers
| Identifier Type | Rosetta Stone Attribute |
|---|---|
| UID2 | unified_id_2 |
| SHA256 hashed email | sha256_hashed_email |
| SHA256 hashed phone number | sha256_hashed_phone_number |
| Apple IDFA | apple_idfa |
| Android Advertising ID | android_advertising_id |
| Hashed email (SHA256) | hashed_email (type sha256_email) |
unique_id and mobile_id_unique_identifier attributes when their type resolves to one of the identifiers above.
The connector automatically generates UID2 tokens from hashed email addresses. You don’t need to provide UID2 directly.
Installation
Navigate to the connector
In Narrative, go to Installed Apps in the left navigation and select Trade Desk Connector.
Taxonomy management
The Trade Desk organizes audiences into a hierarchical taxonomy. You create and manage this taxonomy within the connector interface.Creating a taxonomy
Create root folder
Click Create Manually and enter a name for your root folder (top-level category).
Taxonomy fields
| Field | Description |
|---|---|
| Name | Display name of the segment in The Trade Desk |
| Description | Segment description shown in TTD |
| Element ID | Unique identifier for this segment in TTD |
| Parent Element ID | ID of the parent folder |
| Rate Card | Pricing configuration (Inherited, System, Advertiser, or Partner) |
| Received IDs | Number of unique IDs sent to TTD |
| Active IDs | Number of IDs TTD matched successfully |
| Sync Status | Current synchronization state |
| Buyable | Whether the segment is purchasable (vs. organizational folder) |
| Dataset ID | Source dataset for this segment |
Syncing your taxonomy
After configuring your taxonomy:- Click Actions in the top right corner
- Select Sync taxonomy
- Monitor the sync status for each segment
Related content
Data Activation Overview
Understand how connectors deliver data
Structuring Audiences
Organize datasets for delivery
UID2
Learn about the UID2 identifier