Overview
The Trade Desk Connector supports two delivery modes:- First-party (1P): Share your data with your own advertiser account or with specific advertisers who have provided their credentials
- Third-party (3P): Sell data through TTD’s marketplace to any advertiser
Requirements
Credentials
Supported identifiers
Your data must include at least one of these identifier types, mapped to the corresponding Rosetta Stone attribute:
The connector also accepts the generic
unique_id and mobile_id_unique_identifier attributes when their type resolves to one of the identifiers above.
Hashed identifiers must use SHA256. See Hashing PII for Upload for formatting requirements.
The connector automatically generates UID2 tokens from hashed email addresses. You don’t need to provide UID2 directly.
Installation
1
Navigate to the connector
In Narrative, go to Installed Apps in the left navigation and select Trade Desk Connector.
2
Add your Brand ID
In the Settings tab, enter your TTD Brand ID.
3
Configure delivery mode
Choose between first-party (1P) or third-party (3P) delivery based on your use case.
Taxonomy management
The Trade Desk organizes audiences into a hierarchical taxonomy. You create and manage this taxonomy within the connector interface.Creating a taxonomy
1
Open Taxonomy Management
Click on the Taxonomy Management tab.
2
Create root folder
Click Create Manually and enter a name for your root folder (top-level category).
3
Add structure
Use the + icon to add folders (for organization) or datasets (for audiences).
4
Configure pricing
Set rate cards on folders and datasets specifying Percent of media cost rate and CPM rate.
Taxonomy fields
Syncing your taxonomy
After configuring your taxonomy:- Click Actions in the top right corner
- Select Sync taxonomy
- Monitor the sync status for each segment
Related content
Data Activation Overview
Understand how connectors deliver data
Structuring Audiences
Organize datasets for delivery
UID2
Learn about the UID2 identifier