Looking to send conversion events instead? See the Meta Conversions API Connector.
Overview
The Meta Connector pushes your audience data to Meta’s advertising platform, where it becomes available as a Custom Audience for targeting in your ad campaigns.Requirements
Account access
- A Meta Business Manager account
- Admin access to the Ad Account where audiences will be created
- Appropriate permissions to create Custom Audiences
Supported identifiers
Your data must include at least one of these identifier types, mapped to the corresponding Rosetta Stone attribute:
The connector also accepts the generic
unique_id and mobile_id_unique_identifier attributes when their type resolves to one of the identifiers above.
Hashed identifiers must use SHA256. See Hashing PII for Upload for formatting requirements.
Installation
1
Navigate to the connector
In Narrative, go to Installed Apps and select Meta Connector.
2
Authenticate with Meta
Click Connect and authorize Narrative to access your Meta Business Manager account.
3
Select your Ad Account
Choose the Ad Account where you want audiences to be created.
Delivering audiences
Once configured, you can deliver datasets containing hashed identifiers to create Custom Audiences in Meta.Audience membership duration
Membership duration is how long a delivered identifier remains active in the destination audience before the destination platform expires it. It is distinct from the dataset’s retention policy (which governs data stored in Narrative) and the interface’s refresh window (which governs how stale the source dataset may get).
The duration is fixed when the audience is created and the connector never updates it afterward. Connections that deliver to an existing Meta audience have no duration setting — the audience keeps whatever retention it already has. When the setting is left blank on a new audience, the connector omits it and Meta applies its own default retention.
Troubleshooting
Ad account eligibility warnings
When you select an ad account during profile creation, Narrative flags accounts that may not be eligible for Custom Audience delivery. You can still select a flagged account and complete profile creation, but deliveries will fail until the underlying issue is resolved on Meta’s side. See Ad Account Eligibility for Custom Audiences for detailed steps covering:- Accepting the Custom Audiences Terms of Service
- Associating the ad account with a Business Manager
- Verifying role permissions
- Completing business verification
Ads datasets not shown
Ads datasets are only available for profiles whose ad account is associated with a Business Manager. If a profile’s ad account has no business association, the ads datasets table is hidden on the profile details page.Related content
Meta Conversions API Connector
Send conversion events for ad attribution
Data Activation Overview
Understand how connectors deliver data
Hashing PII
Prepare identifiers for Meta