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The Meta Custom Audiences Connector delivers audience data directly to Meta’s Custom Audiences feature, enabling you to target users on Facebook and Instagram.
Looking to send conversion events instead? See the Meta Conversions API Connector.

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Overview

The Meta Connector pushes your audience data to Meta’s advertising platform, where it becomes available as a Custom Audience for targeting in your ad campaigns.

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Requirements

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Account access

  • A Meta Business Manager account
  • Admin access to the Ad Account where audiences will be created
  • Appropriate permissions to create Custom Audiences

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Supported identifiers

Identifier TypeRosetta Stone Attribute
SHA256 hashed emailunique_id.hashed_email.sha256
SHA256 hashed phoneunique_id.hashed_phone.sha256
Meta requires identifiers to be hashed with SHA256 before upload. See Hashing PII for Upload for formatting requirements.

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Installation

1

Navigate to the connector

In Narrative, go to Installed Apps and select Meta Connector.
2

Authenticate with Meta

Click Connect and authorize Narrative to access your Meta Business Manager account.
3

Select your Ad Account

Choose the Ad Account where you want audiences to be created.

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Delivering audiences

Once configured, you can deliver datasets containing hashed identifiers to create Custom Audiences in Meta.

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Troubleshooting

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Ad account access issues

If you can see an ad account but cannot select it during profile creation, see Ad Account Access Issues for detailed troubleshooting steps covering:
  • Accepting Custom Audiences Terms of Service
  • Verifying role permissions
  • Completing business verification
  • Confirming ad account association

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Related content

Meta Conversions API Connector

Send conversion events for ad attribution

Data Activation Overview

Understand how connectors deliver data

Hashing PII

Prepare identifiers for Meta