Looking to send conversion events instead? See the Meta Conversions API Connector.
Overview
The Meta Connector pushes your audience data to Meta’s advertising platform, where it becomes available as a Custom Audience for targeting in your ad campaigns.Requirements
Account access
- A Meta Business Manager account
- Admin access to the Ad Account where audiences will be created
- Appropriate permissions to create Custom Audiences
Supported identifiers
| Identifier Type | Rosetta Stone Attribute |
|---|---|
| SHA256 hashed email | unique_id.hashed_email.sha256 |
| SHA256 hashed phone | unique_id.hashed_phone.sha256 |
Meta requires identifiers to be hashed with SHA256 before upload. See Hashing PII for Upload for formatting requirements.
Installation
Authenticate with Meta
Click Connect and authorize Narrative to access your Meta Business Manager account.
Delivering audiences
Once configured, you can deliver datasets containing hashed identifiers to create Custom Audiences in Meta.Troubleshooting
Ad account eligibility warnings
When you select an ad account during profile creation, Narrative flags accounts that may not be eligible for Custom Audience delivery. You can still select a flagged account and complete profile creation, but deliveries will fail until the underlying issue is resolved on Meta’s side. See Ad Account Eligibility for Custom Audiences for detailed steps covering:- Accepting the Custom Audiences Terms of Service
- Associating the ad account with a Business Manager
- Verifying role permissions
- Completing business verification
Ads datasets not shown
Ads datasets are only available for profiles whose ad account is associated with a Business Manager. If a profile’s ad account has no business association, the ads datasets table is hidden on the profile details page.Related content
Meta Conversions API Connector
Send conversion events for ad attribution
Data Activation Overview
Understand how connectors deliver data
Hashing PII
Prepare identifiers for Meta