Delivering Audiences to PubMatic

This guide connects a dataset to the PubMatic Connector so it is delivered to PubMatic as an audience.

Prerequisites

You need a PubMatic profile. If you don’t have one, follow Setting Up the PubMatic Connector.

After creating a profile, you can connect datasets for delivery:

Navigate to the dataset you want to deliver.
Open the Connections tab and select the PubMatic Connector.
Choose your PubMatic profile and configure the audience name.
Optionally enable Deliver all data to include existing data in addition to new records.

Requirements, settings, and reference details