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This guide creates the taxonomy The Trade Desk uses to list your third-party audiences, then syncs it to TTD.
Taxonomy management applies to third-party delivery only. First-party delivery does not use a taxonomy — you name the segment directly in the connection settings.

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Prerequisites

You need The Trade Desk Connector set up for third-party delivery. See Setting Up The Trade Desk Connector. For what each field means, see Taxonomy fields.

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Create a taxonomy

1

Open Taxonomy Management

Click on the Taxonomy Management tab.
2

Create root folder

Click Create Manually and enter a name for your root folder (top-level category).
3

Add structure

Use the + icon to add folders (for organization) or datasets (for audiences).
4

Configure pricing

Set rate cards on folders and datasets specifying Percent of media cost rate and CPM rate.

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Sync your taxonomy

After configuring your taxonomy:
  1. Click Actions in the top right corner
  2. Select Sync taxonomy
  3. Monitor the sync status for each segment
After a sync, each element carries a sync status and an approval status. See Element status and approval for what each one means.

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Related content

The Trade Desk Connector

Requirements, settings, and reference details