Available connectors
Advertising platforms
The Trade Desk
Deliver audiences to TTD’s first-party or third-party marketplace with automatic UID2 generation
Meta Custom Audiences
Push custom audiences to Facebook and Instagram advertising
Meta Conversions API
Send conversion events for ad attribution and campaign optimization
Google DV360
Activate audiences in Google Display & Video 360
TikTok
Deliver custom audiences to TikTok Ads Manager
Yahoo DSP
Activate audiences in Yahoo’s demand-side platform
Magnite
Deliver audience segments to Magnite’s SSP
Cloud storage
Amazon S3
Deliver data files to your Amazon S3 bucket
Snowflake
Push data directly to Snowflake via the Native App
Connector requirements
Each connector requires specific identifier types to match users on the destination platform. Ensure your data includes at least one supported identifier before delivery.| Connector | Required Identifiers |
|---|---|
| The Trade Desk | SHA256 hashed email, MAID, or UID2 |
| Meta Custom Audiences | SHA256 hashed email, SHA256 hashed phone |
| Meta Conversions API | Mapped to meta_conversion_event attribute |
| Google DV360 | SHA256 hashed email, SHA256 hashed phone, or hashed name + zip + country |
| TikTok | SHA256 hashed email, SHA256 hashed phone, MAID |
| Yahoo DSP | SHA256 hashed email, MAID |
| Amazon S3 | Any (file delivery) |
| Snowflake | Any (data delivery) |
For detailed identifier formatting requirements, see Hashing PII for Upload.
Common workflows
Delivering first-party data
Push your own customer data to platforms for targeting:- Prepare your data with hashed identifiers
- Upload to a dataset
- Map to Rosetta Stone attributes
- Configure and deliver through the connector
Delivering acquired data
Activate third-party data purchased through Narrative:- Query data from data collaborators using NQL
- Materialize results into a dataset
- Deliver through the appropriate connector