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Connectors enable you to deliver data from Narrative to external platforms. Each connector is a pre-built integration that handles authentication, data formatting, and delivery to a specific destination.

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Available connectors

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Advertising platforms

The Trade Desk

Deliver audiences to TTD’s first-party or third-party marketplace with automatic UID2 generation

Meta Custom Audiences

Push custom audiences to Facebook and Instagram advertising

Meta Conversions API

Send conversion events for ad attribution and campaign optimization

Google DV360

Activate audiences in Google Display & Video 360

TikTok

Deliver custom audiences to TikTok Ads Manager

Yahoo DSP

Activate audiences in Yahoo’s demand-side platform

Pinterest

Deliver custom audiences to Pinterest for ad targeting

Magnite

Deliver audience segments to Magnite’s SSP

PubMatic

Deliver audience segments to PubMatic for programmatic advertising

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Cloud storage

Amazon S3

Deliver data files to your Amazon S3 bucket

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Connector requirements

Each connector requires specific identifier types to match users on the destination platform. Ensure your data includes at least one supported identifier before delivery.
ConnectorRequired Identifiers
The Trade DeskUID2, SHA256 hashed email, SHA256 hashed phone, Apple IDFA, or Android Advertising ID
Meta Custom AudiencesSHA256 hashed email, SHA256 hashed phone
Meta Conversions APIMapped to meta_conversion_event attribute
Google DV360SHA256 hashed email, SHA256 hashed phone, or hashed name + zip + country
TikTokSHA256 hashed email, SHA256 hashed phone, MAID
PinterestSHA256 hashed email, SHA256 hashed phone, GAID
Yahoo DSPSHA256 hashed email, MAID
PubMaticMAID, Android Advertising ID, Apple IDFA, Mobile ID, SHA256 hashed email, or hashed email
Amazon S3Any (file delivery)
For detailed identifier formatting requirements, see Hashing PII for Upload.

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Common workflows

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Delivering first-party data

Push your own customer data to platforms for targeting:
  1. Prepare your data with hashed identifiers
  2. Upload to a dataset
  3. Map to Rosetta Stone attributes
  4. Configure and deliver through the connector

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Delivering acquired data

Activate third-party data purchased through Narrative:
  1. Query data from data collaborators using NQL
  2. Materialize results into a dataset
  3. Deliver through the appropriate connector

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Related content

Data Activation Overview

Understand how connectors fit into the activation workflow

Structuring Audiences

Organize your data for efficient delivery

Rosetta Stone Mapping

Map your schema for connector compatibility

Schema Incompatibility Errors

Resolve HTTP 400 errors when a dataset schema doesn’t match a connector